Blog - David Helkowski
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Memovich: The Plot Dissolves

Two days ago Milla Jovovich posted an extensive account of her side of the MemPalace story. It was pretty absurd in my view, to put it mildly. I began writing a new blog article titled: "Memovich: The Plot Thickens".

I started writing something sharp enough to cut the whole thing down. I didn’t post it. I just watched and waited more.

Then, Lu and behold, Milla apologized to me and admitted that yes, it isn't unreasonable to say she doesn't know what she is doing and that the project may not be great.

I'm stunned. She actually flat out stated what is nearly the full truth.

The entire reason I was pushing on this is now resolved. All I wanted from my critique was for it to be admitted that experts matter, and that even with AI you can’t magically produce something better without real experience.

I really did believe that there was some sort of ulterior motive here and that there was some hope to deceive everyone. It seems I was mistaken. Milla legitimately is just a newcomer to AI and for whatever reasons is attempting to make software by vibe coding. Based on what she has now said, I think the story she is giving is real. It's odd to be sure.

So where does that leave us? What is my opinion on it all now?

I still find it absurd and maddening that people are propping up MemPalace as some sort of major accomplishment. But it's nothing to be concerned about now. I am satisfied others have explained why that is delusional, and the warning and details we've provided are sufficient.

If anyone still believes MemPalace is exceptional, that's okay, because that is no longer Milla's fault or the fault of anyone working on it with her. She and those working on it with her do, at least so far, seem to be just doing it because they felt like it. So I think it's unfair at this point to harbor any anger at them, despite that the project remains structurally weak to put it mildly.

So that's it. If everyone was expecting me to continue raging about MemPalace, I'm sorry to disappoint you, because my personal reasons to keep hammering are gone. If you like MemPalace, great, good for you. Have at it. It is an interesting project in that people are attempting to vibe code something of quality into existence with essentially no real software experience or foundations.

There are supposedly people who know what they are doing involved in the project, but I don't think they will succeed in raising the quality of the project enough to make it legitimately good. If they do manage to make it good, then good. It will be a hard path, because they'll have to undo all the vibe coded stuff that is lacking foundational structure and good architecture, which is essentially all of it...

So yeah, I don't really have much else to say here on it. I'll close by saying that Milla's latest responses to me about my critiques were polite and understanding, and that I'm glad to see that she is legitimately understanding that making good software is extremely difficult and takes expertise.

So, if you stumble upon what I've written looking for ammunition to trash the project, I'd encourage you to consider that it's just a bunch of beginners having fun with AI and trying to create something.

If you engage with it, engage honestly. There’s no need to tear it down anymore. Pretending otherwise just clouds what it is.